WCAB

WCAB (590 AM) is a radio station broadcasting a classic country format, licensed to Rutherfordton, North Carolina, United States. The station is currently owned by Todd Fowler, through licensee Skyline Media of Rutherfordton, LLC. WCAB operates at 1,000 watts day and 228 watts night, both non-directional.

WCAB

Rutherfordton, North Carolina
Frequency	590 kHz
Branding	Pure Country 100.9/590
Programming
Format	Classic country
Affiliations	ABC News Radio Premiere Networks Salem Radio Network Atlanta Braves Radio Network
Ownership
Owner	Todd Fowler (Skyline Media of Rutherfordton, LLC)
History
First air date	October 19, 1966
Call sign meaning	Country At Its Best
Technical information[1]
Licensing authority	FCC
Facility ID	29261
Class	D
Power	1,000 watts (day) 228 watts (night)
Transmitter coordinates	35°23′35″N 81°55′23″W
Translator(s)	100.9 W265DW (Rutherfordton)
Links
Public license information	Public file LMS
Website	purecountry101.com

The station is an affiliate of the Atlanta Braves radio network, the largest radio affiliate network in Major League Baseball.^[2] The station also carries The Rush Limbaugh Show.

During the 1970s and ’80s, it played top forty hits. Ron Wood, Bob St. Thomas, Jiving Jock Tadlock, and The Flying Dutchman were some of the famous and leading DJs during that era.

On January 1, 2024, WCAB changed its format from oldies to classic country, branded as "Pure Country 100.9/590".^[3]