WECR

For the Beech Mountain, North Carolina radio station that held the call sign WECR or WECR-FM at 102.3 FM from 1993 to 2014, see WWMY.

WECR (1130 AM) is a radio station broadcasting an adult contemporary music format. Licensed to Newland, NC, United States, it serves the Boone, NC area. The station is currently owned by Curtis Media Group. WECR broadcasts during the daytime only.

WECR

Newland, North Carolina
Frequency	1130 kHz
Branding	Star 94.3
Programming
Format	Adult contemporary music
Affiliations	Compass Media Networks
Ownership
Owner	Curtis Media Group
Sister stations	WWMY WZJS WATA WMMY WXIT
History
First air date	August 14, 1978; 46 years ago (1978-08-14)
Former call signs	WJTP (1978–1996)
Call sign meaning	We care about the high country
Technical information[1]
Licensing authority	FCC
Facility ID	29515
Class	D
Power	1,000 watts (day)
Transmitter coordinates	36°4′39.00″N 81°54′59.00″W
Translator(s)	94.3 W232CW (Boone)
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	WECR Online

WECR is powered at 1,000 watts by day, using a non-directional antenna. But because 1130 AM is a clear channel frequency reserved for Class A WBBR in New York City, WECR must sign-off at night to avoid interference

History

James T. Parker owned what was then called WJTP.^{[citation needed]}

Steve Rondinaro's Rondinaro Broadcasting purchased WJTP in 1996 and changed the letters to WECR. Rondinaro also started WECR-FM and added WXIT. Aisling bought these stations from Rondinaro as well as WATA and WZJS, owned by Highland Communications. Aisling went into receivership and George Reed of Media Services Group was appointed to manage the stations until a buyer was found.^[2] Later in the year, Curtis Media Group purchased the stations.^[3]

On January 10, 2022, WECR changed their format from southern gospel to adult contemporary, branded as "Star 94.3" (simulcast on FM translator W232CW 94.3 FM Boone).^[4]