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WHOOP

Wearable technology company From Wikipedia, the free encyclopedia

WHOOP
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WHOOP, Inc. (stylized as WHOOP) is an American wearable technology company headquartered in Boston, Massachusetts.[1] Its principal product is a health tracker that measures strain, recovery, and sleep.[2][3][4][5] The device is best known for its use by athletes and is often used to track overall health and detect illness.[6]

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The Whoop band is popular among consumers and professional athletes such as Cristiano Ronaldo, LeBron James,[7] Rory McIlroy, Aryna Sabalenka and Michael Phelps.[4]

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Product

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WHOOP 1.0 was released in 2015,[8] followed by versions in 2016 and 2019.[9][10] WHOOP 4.0 debuted in 2021 with improved battery technology that increased capacity.[11][12][13]

The device collects data on sleep, heart rate variability, resting heart rate, and respiratory rate to create a daily recovery score ranging from 0% to 100%,[14] helping users determine if their body is ready for exertion or needs rest.[15] It also provides suggested exertion goals based on recovery and sleep data.[16]

On March 29, 2023, WHOOP announced its Stress Monitor feature, tracking daily stress levels via HRV and resting heart rate, with breathwork interventions developed with Dr. Andrew Huberman.[17] In September 2023, WHOOP released “WHOOP Coach,” powered by OpenAI, offering conversational health and fitness coaching.[18]

In 2025, WHOOP shared that the FDA comments on its blood pressure feature, arguing the agency was “overstepping its authority.”[19][20][21][22][23] In May 2025, WHOOP adjusted its upgrade terms for the 5.0 and MG,[24] eventually providing complimentary upgrades[25][26] for members with 12+ months remaining[27][28] and refunds for those charged in error.[29][30][31][32]

In September 2025, WHOOP launched “Advanced Labs,” integrating clinical blood test data with wearable health metrics and expanding availability internationally.[33]

WHOOP differs from other wearables by having no screen or buttons;[34] all data is accessed through the WHOOP app on Android and iOS. It requires a monthly subscription, and without one, the device stops tracking.[35] According to Time, WHOOP collects significantly more data than competitors, with five sensors gathering 100 MB of data per user per day.[36]

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History

Founded in 2012 by Harvard student-athlete Will Ahmed, along with John Capodilupo and Aurelian Nicolae,[37][38][39] WHOOP was incubated at Harvard Innovation Labs.[40][41][42] The name “Whoop” originated as a motivational phrase Ahmed used before games.[37]

In August 2021, WHOOP raised $200 million from SoftBank at a $3.6 billion valuation.[39][43] Other investors include IVP, the NFL Players Association,[44] and athletes such as Kevin Durant,[45] Patrick Mahomes, Rory McIlroy, Eli Manning,[46] and Larry Fitzgerald.[47] As of 2022, Ahmed remains CEO, Nicolae is Director of Mechanical Engineering,[48][49] and Capodilupo served as CTO until April 2022.[50]

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Sports

WHOOP is approved by multiple professional sports organizations including CrossFit,[51] the Ladies Professional Golf Association,[52] Major League Baseball,[53] the National Football League Players Association,[54] the Women's Tennis Association[55] and the PGA Tour.[56]

The device is widely used by elite athletes[57] such as Michael Phelps,[58] LeBron James,[59] and Rory McIlroy,[60] Nelly Korda,[61] Tiger Woods,[62] Justin Thomas,[60][63]

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Tennis player Maria Sakkari wearing the Whoop band in 2022

In 2017, several NBA players were reported to have worn WHOOP devices during games despite league restrictions.[64][65]

In 2023, cricketer Virat Kohli prominently wore WHOOP during the ICC Men’s Cricket World Cup, influencing widespread adoption across cricket.[66] In May 2024, Cristiano Ronaldo became both an investor and ambassador for WHOOP.[67][68]

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Tennis player Aryna Sabalenka wearing the Whoop band at the 2023 Us Open

COVID-19

In 2020, WHOOP played a key role in early COVID-19 detection. PGA Tour golfer Nick Watney noticed a respiratory rate spike on his WHOOP and tested positive for the virus despite no symptoms, prompting a PGA Tour partnership to supply WHOOP devices to players and caddies.[69][70] Another golfer, Scott Stallings, also identified early signs of infection using WHOOP.[70]

WHOOP later partnered with Central Queensland University researchers to validate its virus detection algorithm, which identified 80% of positive COVID-19 cases by day three of symptoms and 20% two days before onset.[71]

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References

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