WICH

WICH (1310 AM, "Personality Radio") is a commercial radio station licensed to Norwich, Connecticut, and serving New London County. It is owned by Bonnie Rowbotham with the license held by Hall Communications, Inc.^[2] The station's studios and offices are on Cuprak Road in Norwich. WICH airs a mix of soft oldies, adult standards and talk radio.^[3] It carries the syndicated "America's Best Music" radio format nights and weekends, with local DJs on weekday mornings and the talk show Fox Across America with Jimmy Failla on weekday afternoons.

WICH

Norwich, Connecticut United States
Broadcast area	New London County
Frequency	1310 kHz
Branding	Personality Radio
Programming
Format	Soft oldies; adult standards; talk radio
Affiliations	America's Best Music Fox News Radio Westwood One
Ownership
Owner	Bonnie Rowbotham (Hall Communications, Inc.)
Sister stations	WCTY WILI WILI-FM WKNL WNLC
History
First air date	September 1946; 78 years ago (1946-09)
Former call signs	WNOC (1946–1949)
Call sign meaning	Sequentially assigned by the FCC. It was used a backronym for its city of license: Norwich
Technical information[1]
Licensing authority	FCC
Facility ID	72347
Class	B
Power	5,000 watts
Transmitter coordinates	41°33′10.4″N 72°4′32.3″W
Translator(s)	94.5 W233DB (Norwich)
Links
Public license information	Public file LMS
Website	www.wich.com

WICH is powered at 5,000 watts. To avoid interfering with other stations on 1310 AM,it uses a directional antenna with a three-tower array. The station's transmitter is on Tower Hill Road in Norwich. Programming is also heard on FM translator W233DB at 94.5 MHz.

History

John Deme was the founder and original owner of the station. It went on the air with 250 watts in September 1946. Its original call sign was WNOC and it broadcast on 1400 kilocycles.^[4] The station's studios were at 91 Main Street.

It changed its call sign to WICH on May 27, 1949.^[5] It moved to 1310 kHz with 1,000 watts in 1955, and upgraded to 5,000 watts in 1961.^[6] In 2020, Hall Communications cut two newscasters and a DJ from WICH due to economic problems caused by the COVID-19 pandemic.^[7]