WICO-FM

For the Pocomoke City, Maryland radio station that held the call sign WICO-FM at 92.5 from 2009 to 2017, see WNKZ-FM.

WICO-FM (101.1 FM) is a radio station licensed to Snow Hill, Maryland, United States. The station serves the Delmarva Peninsula. The station is currently owned by A. Wray Fitch and Greg Bojko, through licensee GSB Media, LLC.

WICO-FM

Snow Hill, Maryland
Broadcast area	Delmarva
Frequency	101.1 MHz
Branding	Wow 99.3 & 101.1
Programming
Format	Classic country (WOWZ-FM simulcast)
Ownership
Owner	A. Wray Fitch and Greg Bojko (GSB Media, LLC)
Sister stations	WBEY-FM, WCTG, WVES
History
First air date	2002 (as WQMR)
Former call signs	WQMR (2000–2011) WAMS-FM (2011–2014) WRYD (2014–2016) WSUX-FM (2016–2017)
Technical information[1]
Licensing authority	FCC
Facility ID	88291
Class	A
ERP	1,200 watts
HAAT	149 meters
Transmitter coordinates	38°12′57.00″N 75°19′21.00″W
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	Wow 99.3 & 101.1 Online

History

From approximately 2000 through the end of 2010, 101.1 was WQMR, a talk radio station. Programming on WQMR included The Radio Factor, The Sean Hannity Show, Mark Levin, Dennis Miller, and Imus in the Morning, with a local show, Power Talk, filling the late morning time slot. When that format ended on January 10, 2011, the station began a prolonged stretch, one that continues to this day, of changing formats every few months, often trading formats with sister stations such as FM 105.1, AM 1590, AM 1280 and FM 87.7. Jack FM adult hits, gospel, Nash Icon country music, mainstream/alternative rock, and The True Oldies Channel have been among the numerous formats that have briefly aired on the station since 2011.

The most recent format change was November 28, 2017. Since then, it has simulcast WOWZ-FM 99.3 Accomac, VA, branded as "Wow 99.3 & 101.1".^[2]