WIFC

WIFC (95.5 FM) is a heritage contemporary hit radio station located in Wausau, Wisconsin. The station is owned and operated locally by Midwest Communications, previously owned by Journal Communications, Dave Raven (Raven Broadcasting) and originally Forward Communications. The call letters WIFC stand for Wisconsin Forward Communications. WIFC's main competition comes from HOT 96-7 (WHTQ), a top 40-CHR radio station broadcasting to the same area.

WIFC

Wausau, Wisconsin United States
Broadcast area	Wausau-Stevens Point
Frequency	95.5 MHz
Branding	95-5 WIFC
Programming
Language	English
Format	Contemporary hit radio
Affiliations	Compass Media Networks WAOW (weather reports)
Ownership
Owner	Midwest Communications (WRIG, Inc.)
Sister stations	WDEZ WOZZ WRIG WSAU WSAU-FM
History
First air date	August 29, 1948 (1948-08-29)
Former call signs	WLIN-FM (1948–1962) WSAU-FM (1962–1969)
Call sign meaning	Wisconsin Forward Communications[1]
Technical information[2]
Licensing authority	FCC
Facility ID	74102
Class	C
ERP	98,600 watts
HAAT	329 meters (1,079 ft)
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	www.wifc.com

Formerly WSAU-FM (a beautiful music station), WIFC has broadcast its current format since August 1969, making it one of the longest-running continuously-broadcasting CHR-top 40 stations in the United States.

History

WIFC began broadcasting August 29, 1948 as WILN-FM, and was one of the first FM stations in Wisconsin to broadcast in stereo in the early 1960s. The station changed its call letters to WSAU-FM on March 30, 1962.^[3] It later changed its call letters again to the current WIFC on August 4, 1969.^[4] It and sister station WSAU were originally owned by The Milwaukee Journal.^[5]