WITL-FM

WITL-FM (100.7 MHz) is a radio station broadcasting a country music format. Licensed to Lansing, Michigan, and serving Ingham, Eaton and Clinton Counties in Michigan. It first began broadcasting in 1961 (as WMRT-FM) alongside daytime only station WMRT(AM).^[3] The stations were purchased by Mid-West Family for $187,000 in 1964 and took the WITL and WITL-FM call sign in 1966, and adopted a full-time country music format in 1967. Originally, WITL-FM was simulcast with (now defunct) WITL (AM) at 1010 kHz. The AM station went silent in 1997.^[4] It is currently owned and operated by Townsquare Media. Notable station alumni include author and former ABC News correspondent Tim O'Brien and progressive talk show host Thom Hartmann.

WITL-FM

Lansing, Michigan
Broadcast area	Lansing, Michigan
Frequency	100.7 MHz (HD Radio) [1]
Branding	100.7 WITL
Programming
Format	Country
Subchannels	HD2: WONU simulcast HD3: Air1
Affiliations	Compass Media Networks Westwood One
Ownership
Owner	Townsquare Media (Townsquare License, LLC)
Sister stations	WFMK, WJIM, WJIM-FM, WMMQ, WVFN
History
First air date	1961 (as WMRT-FM)
Former call signs	WYFE (1964–1966) WMRT (1961–1964)
Call sign meaning	WhITtLe
Technical information[2]
Licensing authority	FCC
Facility ID	46706
Class	B
ERP	26,500 watts
HAAT	196 meters (643 ft)
Transmitter coordinates	42°40′33″N 84°30′0″W
Translator(s)	HD2: 95.3 W237BY (Mason) HD3: 95.9 W240CG (Webberville)
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	witl.com

On August 30, 2013, a deal was announced in which Townsquare would acquire 53 Cumulus Media stations, including WITL-FM, for $238 million. The deal was part of Cumulus' acquisition of Dial Global; Townsquare and Dial Global were both controlled by Oaktree Capital Management.^[5][6] The transaction was consummated effective November 14, 2013.

After moving to new studios and offices shared with co-owned stations,^[7] the original 'white house' studios and offices were torn down in 2017.^[8]

WITL-FM is licensed for HD Radio operations. Its HD2 feed features the Olivet Nazarene University-owned "Shine.FM" Contemporary Christian music format originating at WONU in Kankakee, Illinois with local imaging, feeding ONU-owned analog translator W237BY 95.3 FM licensed to Mason with transmitter in downtown Lansing. Its HD3 signal airs Christian music from Air1.