WJMF-LD

WJMF-LD (channel 6) is a low-power television station in Jackson, Mississippi, United States. The station is owned by Rainey Radio. WJMF-LD's transmitter is located on Kerr Drive (off US 80) on Jackson's south side.

WJMF-LD

Jackson, Mississippi United States
Channels	Digital: 6 (VHF) Virtual: 6
Programming
Affiliations	Independent
Ownership
Owner	Rainey Radio (Kid's Television, LLC)
Sister stations	WFQY, WZQK
History
Founded	February 9, 1996
Former call signs	W53BO (1997–2001) WJMF-LP (2001–2022)
Former channel numbers	Analog: 53 (UHF), 19 (UHF, until 2011), 6 (VHF, 2011–2021) Radio: 87.7 MHz (FM, 2011–2021)
Former affiliations	Univision (until 2009) Oldies/Classic hits (radio format, 2011–2021) Silent (2009–2011, 2021–2022)
Technical information[1]
Licensing authority	FCC
Facility ID	26253
ERP	0.051 kW 3 kW (CP)
HAAT	94.4 m (310 ft)
Transmitter coordinates	32°17′9″N 90°12′43″W
Links
Public license information	LMS

History

WJMF-LP was previously an affiliate of Univision, rebroadcasting a satellite feed of KUOK in Oklahoma City, a former sister station under Equity Media Holdings; consequently, WJMF-LP was Univision's sole affiliate in Mississippi, as well as the state's only Spanish-language TV station in general. WJMF even broadcast KUOK station identifications and Oklahoma ads.

It was originally announced that WJMF would become a LAT TV affiliate. However, Equity placed LAT TV on co-owned WJXF-LP instead. (That station would later switch to Equity's Retro Jams network, before closing down in 2010.)

WJMF was sold at auction to Rainey Radio on April 16, 2009; this separated it from KUOK, which was sold to Tyler Media.^[2] The sale closed on July 10, 2009.^[3] In early 2011, WJMF-LP was relocated to channel 6, when it was relaunched as an oldies/classic hits-formatted radio station, "EZ 87.7".^[4]

In June 2015, a Saturday evening request show was added to the station. The name of its host is Gearshift Gary.

On July 13, 2021, WJMF-LP signed off shortly before midnight. Its format (classic hits) had already moved to WZQK.

The station was licensed for digital operation on January 11, 2022; its call sign was changed to WJMF-LD.^[5]