WKLJ

WKLJ (1290 AM) is a radio station broadcasting a sports format. The station had previously run CNN news and prior to that, had simulcasted their FM sister station, WCOW-FM for many years. Licensed to Sparta, Wisconsin, United States, the station serves the La Crosse area. The station is owned by Sparta-Tomah Broadcasting Co., Inc. and features programming from ESPN Radio. It previously held the callsign WCOW from its inception until 1992.^[2]

WKLJ

Sparta, Wisconsin
Broadcast area	La Crosse, Wisconsin
Frequency	1290 kHz
Branding	ESPN Radio 1290
Programming
Format	Sports
Affiliations	ESPN Radio
Ownership
Owner	Sparta-Tomah Broadcasting Co., Inc.
Sister stations	WFBZ, WCOW-FM
History
First air date	1951 (as WCOW)
Former call signs	WCOW (1951–1992)
Technical information[1]
Licensing authority	FCC
Facility ID	61681
Class	D
Power	5,000 watts day 59 watts night
Transmitter coordinates	43°58′6.00″N 90°51′35.00″W
Translator(s)	102.1 W271CM (Sparta)
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	espnlacrosse.com

FM Translator

WKLJ programming is relayed to an FM translator in order to widen the coverage area, especially during nighttime hours; the translator also affords the listener the ability to listen on FM.

Broadcast translator for WKLJ

Call sign	Frequency	City of license	FID	ERP (W)	Class	FCC info
W271CM	102.1 FM	Sparta, Wisconsin	56618	250	D	LMS