WLLL

WLLL (930 kHz) is a commercial AM radio station licensed to Lynchburg, Virginia. It broadcasts an urban gospel radio format and is owned and operated by Hubbard's Advertising Agency, Inc.^[2] The radio studios and offices are on Whitehall Road in Lynchburg.

WLLL

Lynchburg, Virginia
Broadcast area	Lynchburg metropolitan area
Frequency	930 kHz
Branding	AM 930 WLLL
Programming
Format	Urban Gospel
Ownership
Owner	Hubbard's Advertising Agency, Inc.
History
First air date	November 1, 1963; 61 years ago (1963-11-01)
Call sign meaning	Where Lynchburg Loves the Lord
Technical information[1]
Licensing authority	FCC
Facility ID	17409
Class	D
Power	9,000 watts days 42 watts nights
Transmitter coordinates	37°24′25.0″N 79°13′57.0″W
Links
Public license information	Public file LMS
Website	WLLL Facebook page

By day, WLLL is powered at 9,000 watts non-directional. But to protect other stations on 930 AM from interference, WLLL reduces power at night to only 42 watts. The transmitter is on Chapel Lane in Lynchburg, near the Lynchburg Expressway (U.S. Route 501).^[3]

History

WLLL signed on the air on November 1, 1963.^[4] The station was owned by the Griffith Broadcasting Corporation. It was originally a daytimer, required to go off the air at night.

In the 1960s and 70s, WLLL was a Top 40 station, playing the hits of the day. It was an affiliate of the NBC Radio Network. In 1970, it added an FM counterpart, WLLL-FM, which at first simulcast AM 930. It later aired an automated oldies format as WGOL and today is WZZU.