WLLW (FM)

WLLW (101.7 FM) is a radio station broadcasting a classic rock format. Licensed to Geneva, New York, United States. The station is currently owned by FLX Local Media.

WLLW

Geneva, New York
Frequency	101.7 MHz
Branding	101.7 The Wall
Programming
Format	Classic rock
Ownership
Owner	FLX Local Media
History
First air date	1981 (as WECQ-FM)
Former call signs	WECQ-FM (1981–1993) WFLK (1993–2016)
Technical information[1]
Licensing authority	FCC
Facility ID	40804
Class	A
ERP	5,400 watts
HAAT	38 meters
Transmitter coordinates	42°51′34″N 77°0′29″W
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	WLLW Online

History

The station went on the air as WECQ-FM on May 29, 1981, with a Mainstream Top 40 format with an affiliate of American Top 40 with Casey Kasem as CQ-102. On June 3, 1993, the station changed its call sign and format to Country as WFLK, and on September 1, 2016, to the current WLLW.^[2]

On September 1, 2016, WFLK changed their call letters to WLLW and changed their format from country to classic rock, branded as "101.7 The Wall". The WLLW calls and classic rock format moved from 99.3 FM Seneca Falls, NY, which switched to classic hits under the WFLK calls.^[3] The current morning show consists of Ken Paradise & Woody Woodruff from 6 to 9 am.

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