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WLTK
Radio station in New Market, Virginia From Wikipedia, the free encyclopedia
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WLTK (102.9 FM) is a Contemporary Christian formatted broadcast radio station licensed to New Market, Virginia, serving the Harrisonburg/Staunton area. WLTK is owned and operated by Educational Media Foundation.[4]
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Originally starting on the 103.3 FM frequency, the station first took the callsign WEZI on September 15, 1993 and officially launched in 1997 with a Light Adult Contemporary format, branded as "EZ 103".
On November 7, 1997, WEZI switched its callsign to WBHB-FM and changed the format to Oldies, branded as "Bob 103.3", and later went by "B-103.3"
On August 8, 2001, WBHB-FM swapped callsigns and formats with WLTK at 96.1 FM, becoming a Contemporary Christian format, branded as "Light 103.3" before changing to "X103 The Cross" in 2004. WBHB-FM remained on 96.1 FM until February 7, 2005, when the WBHB-FM callsign and Oldies format moved to 105.1 FM as part of a frequency swap that also moved WJDV from 105.1 FM to 96.1 FM.
On February 1, 2010, WLTK dropped its "X103 The Cross" format and began broadcasting the K-LOVE music service, though continued to be locally owned.[5]
On June 15, 2012, the owners of WLTK applied for and were granted a new broadcast license moving it from 103.3 to 102.9, but from the same location and tower, at the same power and over the same coverage area as previously.[6] This move allowed a new broadcast station to launch on 103.3 from Wardensville, West Virginia.[7] On June 19, 2012, WLTK officially switched frequencies from 103.3 to 102.9.
On May 1, 2017, Massanutten Broadcasting Company, Inc. sold WLTK to Educational Media Foundation for $600,000.
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