WLTP (AM)

This article is about the radio station in Marietta, Ohio. For other uses, see WLTP.

WLTP (910 kHz) is an AM radio station broadcasting a news/talk format. Licensed to Marietta, Ohio, United States, it serves the Parkersburg–Marietta area. The station is owned by iHeartMedia, Inc.

WLTP

Marietta, Ohio
Broadcast area	Parkersburg–Marietta
Frequency	910 kHz
Branding	NewsRadio 910 WLTP
Programming
Format	News/talk
Affiliations	Fox News Radio Compass Media Networks Premiere Networks
Ownership
Owner	iHeartMedia, Inc. (iHM Licenses, LLC)
Sister stations	WDMX, WNUS, WRVB
History
First air date	August 4, 1964 (60 years ago) (1964-08-04)[1]
Former call signs	WBRJ (1964–1995)[2][3] WYLI (1995–2001)[3] WBRJ (2001–2004)[3]
Technical information[4]
Licensing authority	FCC
Facility ID	55182
Class	D
Power	5,000 watts day 40 watts night
Transmitter coordinates	39°21′48″N 81°30′10″W (day) 39°17′23″N 81°31′36″W (night)
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	newsradio910wltp.iheart.com

History

WBRJ (AM) Logo Circa 1973

Former Transmitter Site at 233 Pennsylvania Ave, Marietta, OH Circa 1995

Logo From 1998 to 2000

The station began broadcasting August 4, 1964, and originally held the call sign WBRJ.^[1] In 1967, the station adopted a country music format.^[5] By 1980, the station was airing a MOR format.^[6] By 1989, the station was again airing a country music format.^[7] By 1991, the station had adopted a news-talk format.^[8]

In January 1995, the station's call sign was changed to WYLI, and by March 1995, the station had been taken silent.^[3][9] In summer of 1996, the station returned to the air, broadcasting a CHR format and carrying Imus in the Morning.^[10][11][12] In early 1998, the station was again taken silent.^[12] In September of that year WYLI was purchased by WRCM Ltd. Under the direction of former WKNR (1220) broadcasters Todd Bartley and Jim Pogras the station returned to the air with an oldies format before transitioning to a locally based All Sports format as "AM Stereo 910 The Sport" that aggressively covered local sports, news, and had popular locally-hosted sports talk shows that rewarded fans who joined the "locker room.".^[13][14] In early 2000, the station was again taken silent.^[15] The station's former studio and tower location in Marietta was torn down to make room for a community water park. The towers were moved about eight miles southwest to Boaz, West Virginia.^[16]

In 2001, the station's call sign was changed back to WBRJ, and the station returned to the air, continuing to air a sports format.^[3][17][18] In 2004, the station's call sign was changed to WLTP, and it adopted a talk format.^[3][19][20]