WMGI

For the Gainesville, Florida radio station that held the call sign WMGI from 1983 to 1986, see WAJD.

WMGI (100.7 FM) is a radio station owned by Midwest Communications, Inc. in Terre Haute, Indiana.^[2] The studios are located at 925 Wabash Avenue in Terre Haute.

WMGI

Terre Haute, Indiana
Broadcast area	Terre Haute metropolitan area
Frequency	100.7 MHz
Branding	100.7 Mix FM
Programming
Format	Contemporary hit radio
Ownership
Owner	Duey E. Wright (Midwest Communications, Inc.)
Sister stations	WWVR, WBOW, WTHI-FM, WIBQ
Technical information[1]
Licensing authority	FCC
Facility ID	6828
Class	B
ERP	50,000 watts
HAAT	149 meters
Links
Public license information	Public file LMS
Website	mymixfm.com

History

On December 31, 1994, WMGI dropped soft adult contemporary for country music as "Highway 101", but listeners reacted negatively to what turned out to be a stunt. WMGI then switched to contemporary hit radio as "100.7 Mix FM", with Beau Richards as program director and morning co-host; the first song was "What Is Love" by Haddaway. Ratings doubled and WMGI was second to WTHI-FM. In fact, WMGI had over 70 percent of teenagers. Tom Watson consulted the change. WMGI was the first station to have Kato Kaelin as a guest, on April Fool's Day, at a time when he was still testifying in the O.J. Simpson trial.^[3]