WMGN

WMGN (98.1 FM) is a commercial radio station in Madison, Wisconsin, known as "Magic 98". It is owned by Mid-West Family Broadcasting and broadcasts an adult contemporary radio format. Notable programming includes a "Five at Five" feature on weekday evenings with five songs in the same theme, and the syndicated call-in and request show Delilah. Weekend programming includes "Saturday at the 70s", "Sunday at The 80s", and the "Magic Sunday Morning" program.

WMGN

Madison, Wisconsin
Broadcast area	Madison metropolitan area
Frequency	98.1 MHz
Branding	Magic 98
Programming
Format	Adult contemporary
Affiliations	Premiere Networks
Ownership
Owner	Mid-West Family Broadcasting (Mid-West Management, Inc.)
Sister stations	WHIT, WJJO, WJQM, WLMV, WOZN, WRIS-FM WWQM-FM
History
First air date	September 1948; 76 years ago (1948-09) (as WISC-FM)
Former call signs	WISC-FM (1948–59) WISM-FM (1959–83)
Call sign meaning	Magic Ninety-Eight
Technical information[1]
Licensing authority	FCC
Facility ID	41900
Class	B
ERP	36,000 watts
HAAT	176 meters (577 ft)
Links
Public license information	Public file LMS
Webcast	Listen live
Website	www.magic98.com

WMGN has an effective radiated power (ERP) of 36,000 watts. The transmitter is off County Highway MM, near U.S. Route 14 in Fitchburg.^[2] The studios and offices are on Rayovac Drive in Madison.

History

The station signed on the air in September 1948^[3] as WISC-FM. It was mostly simulcast with sister station WISC 1480 AM (now WLMV). WISC-AM-FM were owned by Radio Wisconsin, Inc., with offices in the Commercial State Bank Building. WISC-FM was the second commercial FM station in Madison, going on the air a year after 101.5 WIBA-FM.

WISC-AM-FM slightly changed their call signs to WISM-AM-FM in 1959.^[4] They were network affiliates of the Mutual Broadcasting System. By the late 1960s, WISM-FM had a separate easy listening format, that was largely automated.

By the 1980s, the easy listening format was attracting mostly older listeners. To gain a younger audience, WISM-FM flipped to soft rock as "Movin' Easy 98 FM".^[5] On December 1, 1983, the station changed its call letters to WMGN with the moniker "Magic 98".^[6] The format switched to soft adult contemporary music. Over time, the tempo picked up and WMGN became a Mainstream AC station.

Christmas Music

WMGN is one of the few AC stations in the U.S. that does not switch to all-Christmas music for most of November and December. The all-holiday music format in Madison is heard on iHeartMedia’s 92.1 WXXM, Audacy’s 105.1 WMHX and non-commercial Christian Contemporary station 102.5 WNWC-FM, owned by the University of Northwestern – St. Paul. WMGN only switches to all-Christmas music a few days before December 25, calling it "The 98 Hours of Christmas", tying in its dial position.