WMIX (AM)

WMIX (940 kHz) is a commercial radio station licensed to Mount Vernon, Illinois. It is owned by Withers Broadcasting with the broadcast license held by the Withers Broadcasting Company of Illinois, LLC. The studios and offices are on Withers Drive. WMIX 940 airs a soft oldies and adult standards radio format. Most programming comes from Westwood One's "America's Best Music" service. It also broadcasts live football and basketball games from Mt. Vernon Township High School.

WMIX

Mount Vernon, Illinois
Frequency	940 kHz
Branding	News Talk 940
Programming
Format	Soft Oldies - Adult Standards
Affiliations	Westwood One's "America's Best Music"
Ownership
Owner	Withers Broadcasting (Withers Broadcasting Company of Illinois, LLC)
Sister stations	WDDD-FM, WFRX, WHET, WMIX-FM, WTAO-FM, WVZA
History
First air date	1946; 79 years ago (1946)
Call sign meaning	Mix of musical styles
Technical information[1]
Licensing authority	FCC
Facility ID	73096
Class	B
Power	5,000 watts days 1,500 watts nights
Transmitter coordinates	38°22′14″N 88°55′24″W (day) 38°21′15″N 89°0′29″W (night)
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	mywithersradio.com/wmix

WMIX is a Class B station. By day it is powered at 5,000 watts. But 940 AM is a Canadian and Mexican clear channel frequency. So at night, to avoid interference with other stations, WMIX reduces power to 1,500 watts and uses a directional antenna with a five-tower array.^[2] Programming is also heard on two FM translators, at 96.5 MHz in Mt. Vernon and 93.7 in Fairfield.

History

The station signed on the air in 1946; 79 years ago (1946).^[3] It originally was a daytimer, required to go off the air at night. In the 1960s and 70s, it aired a middle of the road (MOR) format, playing popular adult artists with news and sports. It was a network affiliate of the Mutual Broadcasting System.

The station was assigned the call sign "WMIX" by the Federal Communications Commission (FCC).^[4] Withers Broadcasting registered the "WMIX" branding as a registered trademark,^[5] which prevents other stations, many of them carrying some sort of Mix FM format, from using WMIX as a branding without permission.

In the early 2000s, WMIX broadcast a talk radio format, branded "News Talk 940," plus adult standards music in the evening and overnight.^[6] Syndicated talk programming included The Rush Limbaugh Show, The Jim Bohannon Show, plus adult standards music blocks hosted by Chick Watkins, Jeff Rollins and Don K. Reid from Dial Global's "America's Best Music" radio network.^[7] The station later decided to end the news/talk programming, instead airing "America's Best Music" around the clock.

Translators

WMIX programming is also carried on two broadcast translator stations to extend or improve the coverage area of the station.

Call sign	Frequency	City of license	FID	ERP (W)	Class	FCC info
W229AU	93.7 FM FM	Fairfield, Illinois		250	D
W243AV	96.5 FM FM	Mount Vernon, Illinois	146841	210	D	LMS