WMSR-FM

WMSR-FM (94.9 MHz) is a radio station licensed to Collinwood, Tennessee. It is part of the Florence/Muscle Shoals, Alabama, radio market and is owned by Mike Self and Parker Griffith through licensee Singing River Media Group, LLC.

WMSR-FM

Collinwood, Tennessee
Broadcast area	Florence-Muscle Shoals Metropolitan Area
Frequency	94.9 MHz
Branding	94.9 The Bull
Programming
Format	Country
Affiliations	Premiere Networks
Ownership
Owner	Mike Self and Parker Griffith (Singing River Media Group, LLC)
Sister stations	WLAY, WLAY-FM, WMXV, WVNA, WVNA-FM
History
First air date	1991
Former call signs	WTNR-FM (July 25, 1990-May 9, 1994) WFRQ (May 9, 1994-September 8, 1998)[1]
Call sign meaning	W Muscle Shoals Radio or M uscle Shoals StaR
Technical information[2]
Licensing authority	FCC
Facility ID	50128
Class	C3
ERP	7,100 watts
HAAT	181 meters (594 ft)
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	thebull949.com

History

WMSR-FM began as country WTNR-FM, simulcasting WTNR from Waynesboro, Tennessee. WTNR-FM changed callsigns to WFRQ on May 7, 1994. It changed callsigns again on September 8, 1998, taking the current WMSR-FM. As of August 30, 2013, the station flipped from contemporary hit radio (CHR) to adult album alternative (AAA), keeping the "Star" name.

Most of the airstaff remained following the format adjustments. The station retained the popular Kidd Kraddick in the Morning Program.

On November 2, 2015, WMSR rebranded as "94.9 The X".^[3]

In late March 2018, WMSR-FM changed their format from adult album alternative to urban contemporary, branded as "Power 94.9".^[4]

On April 26, 2019, WMSR-FM changed their format from urban contemporary to country, branded as "94.9 The Bull".^[5]

Former logo