WMVB

For the radio station serving Atlantic City, New Jersey, formerly known as WMVB-FM, see WENJ.

WMVB (1440 AM) is a radio station broadcasting a Regional Mexican format. Licensed to Millville, New Jersey, United States, the station is currently owned by Martin Muniz and features Hispanic programming.^[2]

WMVB

Millville, New Jersey
Frequency	1440 kHz
Branding	La Brava 96.1
Programming
Format	Regional Mexican
Ownership
Owner	Martin A. Muniz
History
First air date	1953
Former call signs	WREY, WMLV
Technical information[1]
Licensing authority	FCC
Facility ID	56183
Class	D
Power	460 watts day 46 watts night
Transmitter coordinates	39°25′19.00″N 75°1′14.00″W
Translator(s)	96.1 W241CS (Millville)
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	labrava961440.com

The station is a mostly local operation; the only syndicated program heard on the station was Jim Bohannon's America in the Morning news magazine. Local news and information was featured prominently on the station, including local talk, farm reports, religious programming, locally originated brokered programming, and a selection of niche music programs on weekends.

WMVB was formerly owned and operated by Richard Arsenault and Anita Arsenault between 1994 and 2000.

From 1980 to 1999, WMVB utilized the call letters WREY "Radio REY" and broadcast primarily Spanish language programming. WMVB originally signed on in 1953 as WMLV and shortly thereafter adopted the current WMVB callsign, which are believed to represent Millville, Vineland and Bridgeton, the three largest cities in Cumberland County, New Jersey.

Former logo