WMXB

For the radio station in Richmond, Virginia formerly known as WMXB, see WURV.

WMXB (1280 AM, "Mix 107.3") is a radio station licensed to Tuscaloosa, Alabama.^[3] It is owned by Jim Lawson Communications and the broadcast license is held by Lawson of Tuscaloosa, Inc. WMXB airs an urban adult contemporary format.^[4]

WMXB

Tuscaloosa, Alabama
Broadcast area	Tuscaloosa metropolitan area
Frequency	1280 kHz
Branding	Mix 107.3
Programming
Format	Urban Adult Contemporary
Ownership
Owner	Jim Lawson Communications, Inc. (Lawson of Tuscaloosa, Inc.)
Sister stations	WWPG
History
First air date	December 10, 1951; 73 years ago (1951-12-10)
Former call signs	WNPT (1951–1993) WWPG (1993–2010)[1]
Technical information[2]
Licensing authority	FCC
Facility ID	68420
Class	B
Power	5,000 watts (day) 500 watts (night)
Transmitter coordinates	33°13′07″N 87°34′05″W
Translator(s)	107.3 W297BJ (Tuscaloosa)
Links
Public license information	Public file LMS

By day, WMXB is powered at 5,000 watts. But to protect other stations on 1280 AM from interference, WMXB reduces power at night to 500 watts. Programming is also heard on FM translator W297BJ at 107.3 MHz in Tuscaloosa. It uses its FM dial position in its moniker, "Mix 107.3."

History

The station signed on the air on December 10, 1951; 73 years ago (1951-12-10).^[5] Its original call sign was WNPT. In the 1970s, the station was an ABC Information Network affiliate. It had a middle of the road format of popular adult music, news and sports and was owned by the West Alabama Broadcasting Company.

On December 15, 2005, the station was granted a construction permit to relocate to Eutaw, Alabama. That was coupled with an increase in broadcast power to 7,000 watts during the day and a reduction in its night power to 25 watts.^[6] The relocation did not take place and the permit expired on December 15, 2008.

The station was assigned the WMXB call letters by the Federal Communications Commission on May 11, 2010.^[1] The following month, on June 1, 2010, WMXB changed its format from urban gospel to urban adult contemporary, branded as "Mix 96.9". It had an FM translator broadcasting at 96.9 MHz.

In January 2015, WMXB rebranded as "Mix 107.3", switching its FM translator to 107.3 MHz in Tuscaloosa.