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WNBA on Oxygen

2002 American TV series or program From Wikipedia, the free encyclopedia

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The WNBA on Oxygen refers to the presentation of Women's National Basketball Association games on the Oxygen[2] pay television channel. Prior to 2005,[3] the channel carried a limited schedule of regular season WNBA games produced by NBA TV. Oxygen had de facto picked up the games that previously aired on Lifetime.[4][5] Oxygen's first WNBA telecast was on June 4, 2002.[6]

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Oxygen's relationship with the WNBA began with a two-year agreement[7] that called for them to televise a minimum of 11 games on Tuesday[8] nights during the 2002 season and weekly games[9] as well as playoff action during the 2003 season. Oxygen joined NBC,[10][11][12] ESPN[13] and ESPN2[14] in televising WNBA games for the 2002 season. The deal called for NBA Productions[15] to produce the games, and the league would sell the ad time.[16][17] Oxygen meanwhile, would get promotional spots during the games. Oxygen however, would provide the announcers[18] and handle the halftime on-air duties themselves. Oxygen's halftime reports were sponsored by AIG VALIC.

For the 2003 season, Oxygen averaged a 0.2 rating[19] for its 13-game regular-season WNBA schedule. They were also expected to air at least two playoff games (such as Game 3s[20] of the WNBA conference semifinals[21][22]), with the possibility of airing up to four. By 2004,[23] Oxygen's ratings dropped to a 0.1 from a 0.2, though only five games aired on the network that year compared with 13 from 2003.[24][25]

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