WOGK

WOGK (93.7 FM), known as "K-Country", is a commercial radio station in Ocala, Florida, broadcasting to the Gainesville-Ocala radio market. It is owned by Saga Communications and it airs a country music format. The studios and offices are on East Fort King Street in Ocala.^[2]

WOGK

Ocala, Florida
Broadcast area	Gainesville-Ocala
Frequency	93.7 MHz (HD Radio)
Branding	93.7 K-Country
Programming
Format	Country
Subchannels	HD2: Classic country "93.7 HD2 The Outlaw"
Ownership
Owner	Saga Communications (Saga South Communications, LLC)
Sister stations	WNDD, WYND-FM
History
First air date	1960 (as WMOP-FM)
Former call signs	WMOP-FM (1960–1973) WFUZ (1973–1986) WMMZ (1986–1994)
Call sign meaning	W Ocala Gainesville K-Country
Technical information[1]
Licensing authority	FCC
Facility ID	49962
Class	C0
ERP	100,000 watts
HAAT	411 meters (1,348 ft)
Transmitter coordinates	29.268°N 82.081°W / 29.268; -82.081
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	FM/HD1: 937kcountry.com HD2: 937hd2theoutlaw.com

WOGK is a Class C0 FM station. It has an effective radiated power (ERP) of 100,000 watts, the maximum for most FM stations. The transmitter and tower are off NE 79th Street in Anthony, Florida. With a good radio, the signal can be heard as far as Daytona Beach, Orlando and Jacksonville. WOGK broadcasts using HD Radio technology. Its HD2 subchannel, known as "The Outlaw," carries a classic country format.

History

Easy Listening, AC and Top 40

The station signed on the air on November 7, 1960; 64 years ago (1960-11-07).^[3] The original call sign was WMOP-FM. It was the sister station to WMOP 900 AM. WMOP-FM was powered at 4,200 watts, a fraction of its current output, and it largely simulcast its AM counterpart. WMOP-AM-FM played middle of the road (MOR) music with some news and sports.

Owner James Kirk instituted major changes in 1973, separating the programming. The FM station's call letters changed to WFUZ and the effective radiated power was boosted to 100,000 watts, allowing it to cover both Ocala and Gainesville plus other Central Florida communities. WFUZ installed a beautiful music/easy listening format. There were also specialty big band shows hosted by the legendary disc jockey "Big Daddy" Miles Foland. WFUZ eventually added evening country music programming in the early 1980s, in response to the growing popularity of competitor 102.3 WTRS-FM.

In 1985, the station dumped the evening country programming and converted WFUZ to a full-time adult contemporary format. Then in July 1986, James Kirk sold WFUZ to Dix Communications with David Dix serving as president. The station's format switched to CHR/Top 40 as WMMZ ("Z93"). That put the station in competition with top-rated WYKS "Kiss 105."

Country music

After a successful eight-year run as "Z93", 93.7 FM decided to make a big change. In 1994, the station flipped to country music and switched its call sign to WOGK.^[4] WOGK became the market's most-listened-to radio station and usually beats its country rivals 103.7 WRUF-FM and 102.3 WXUS in the Nielsen ratings.^[5]

Effective December 31, 2018, Dix Communications sold WOGK to Saga Communications along with sister stations WNDD, WNDN, and WNDT. The price tag was $9.3 million.