WOWE

WOWE (98.9 FM), branded as "98.9 The Beat" is a radio station licensed to Vassar, Michigan. The station features an urban contemporary format targeting the Flint and Saginaw markets. Its studios are in downtown Flint^[2] and its transmitter is in Millington, Michigan.

WOWE

Vassar, Michigan
Broadcast area	Flint, Saginaw, Bay City, Michigan
Frequency	98.9 MHz
Branding	98.9 The Beat
Programming
Format	Urban contemporary
Affiliations	Premiere Networks
Ownership
Owner	Praestantia Broadcasting
Operator	Edwards Media LLC
History
First air date	July 1, 1990
Call sign meaning	With Opportunity We Empower
Technical information[1]
Licensing authority	FCC
Facility ID	53297
Class	A
ERP	3,000 watts
HAAT	100 meters
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	thebeat989.com

History

WOWE began as a mostly satellite-fed station, airing the syndicated urban-adult "Touch" format from ABC Radio Networks. In 1999, with the growing popularity of the Rhythmic Oldies format nationwide, WOWE switched to Westwood One's "Groovin' Oldies" format. WOWE stayed with the Rhythmic Oldies format for a time after the "Groovin' Oldies" format was discontinued, but has since evolved back to Urban AC.

On May 17, 2021, WOWE flipped to hip hop, branded as "98.9 The Beat".^[3]