WPFP

WPFP (980 AM) is a radio station broadcasting a variety hits format. Licensed to Park Falls, Wisconsin, United States, the station is owned by Civic Media.^[2]

WPFP

Studios
Park Falls, Wisconsin United States
Frequency	980 kHz
Branding	103.1 Trail Mix
Programming
Format	Variety hits
Ownership
Owner	Civic Media, Inc.
Sister stations	WCQM
History
First air date	1953 (1953)
Former call signs	WPFP (1953–1968) WNBI (1968–2010)
Technical information[1]
Licensing authority	FCC
Facility ID	48847
Class	D
Power	1,000 watts day 105 watts night
Transmitter coordinates	45°55′4″N 90°26′58″W
Translator(s)	103.1 W276DJ (Park Falls)
Links
Public license information	Public file LMS
Website	trailmix.fm

History

WPFP changed its format from sports talk to conservative talk on July 1, 2010. The station broadcast as WNBI from 1968 to 2010, when it reverted to its original call sign.

On October 22, 2018, WPFP changed its format from talk to variety hits, branded as "103.1 Jack FM" in reflection of its simulcast on FM translator W276DJ (103.1).^[3]

Former owner Stephen Marks died on May 11, 2022;^[4] he owned the station through Park Falls Community Broadcasting. In 2023, Civic Media bought WPFP and WCQM from Marks' estate for $210,000.^[5] In February 2024, WPFP rebranded as "103.1 Trail Mix".