WPHD (FM)

WPHD (98.7 MHz, "Cool Radio") is an FM radio station licensed to serve Corning, New York, United States. The station is owned by Kristin Cantrell's Seven Mountains Media, through licensee Southern Belle, LLC.

WPHD

Corning, New York
Broadcast area	Elmira, New York
Frequency	98.7 MHz
Branding	Cool Radio
Programming
Format	Classic hits
Ownership
Owner	Seven Mountains Media (Southern Belle, LLC)
Sister stations	WENI, WMAJ, WENI-FM
History
First air date	1989 (as WCBA-FM)
Former call signs	WCBA-FM (1987–2005) WGMM-FM (5/05-6/05) WGMM (2005–2021)[1]
Technical information[2]
Licensing authority	FCC
Facility ID	19651
Class	A
ERP	1,200 watts
HAAT	220 meters (722 feet)
Transmitter coordinates	42°08′31″N 77°04′40″W
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	mycoolradio.com

It broadcasts a classic hits music format to the Elmira, New York, metropolitan area.^[3]

History

This station received its original construction permit from the Federal Communications Commission on July 2, 1987.^[4] The new station was assigned the call letters WCBA-FM by the FCC on December 3, 1987.^[1] WCBA-FM received its license to cover from the FCC on March 23, 1990.^[5]

In April 1990, licensee Dean J. Slack reached an agreement to sell this station to Eolin Broadcasting, Inc. The deal was approved by the FCC on May 21, 1990, and the transaction was consummated on June 8, 1990.^[6]

Completing a swap between sister stations where the former WGMM became WCBA-FM (now WCIG) and this station, WCBA-FM's call letters were changed to WGMM-FM by the FCC on May 16, 2005.^[1] Just six weeks later, the station was assigned the call sign WGMM by the FCC on June 29, 2005.^[1]

In June 2021, WGMM rebranded as "Cool Radio" following the acquisition of the station by Seven Mountains Media.^[7] On June 23, 2021, WGMM changed their call letters to WPHD.^[8]

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