WPKB

WPKB (1230 AM) is a radio station licensed to Parkersburg, West Virginia, United States. It serves the Parkersburg-Marietta area with a Top 40/contemporary hit radio format. The station is currently owned by Seven Mountains Media.

WPKB

Parkersburg, West Virginia
Broadcast area	Parkersburg-Marietta
Frequency	1230 kHz
Branding	Pop Radio 103.5
Programming
Format	Top 40/CHR
Affiliations	Compass Media Networks
Ownership
Owner	Seven Mountains Media
Sister stations	WGGE, WHBR-FM, WLYQ, WRZZ, WXIL
History
First air date	September 1947 (as WCOM)
Former call signs	WCOM (1947–1959) WTAP (1959–1972) WKYG (1972–2004) WVNT (2004–2024)
Call sign meaning	"Parkersburg"
Technical information[1]
Licensing authority	FCC
Facility ID	22678
Class	C
Power	880 watts
Transmitter coordinates	39°15′29″N 81°33′49″W
Translator(s)	103.5 W278CQ (Parkersburg)
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	popradio1035.com

History

Logo under conservative talk format, used until 2024.

From April 13, 1998, until March 2004, the station aired Radio Disney, a format targeted towards tweens and young teens.

On June 25, 2024, WVNT dropped their previous conservative talk radio format and began stunting with a loop of "Pop" by NSYNC; this led into a flip back to contemporary hit radio as "Pop! Radio" on June 28 at 10 am; this was predicated by Seven Mountains Media applying for new callsign WPKB for the station, and Seven Mountains operates a network of stations under that exact brand in each of their other markets, right down to running the exact same stunt before each and every launch.^[2] The station brands as "Pop! Radio 103.5" in reference to its translator at 103.5 FM.