WPRE

This article is about the radio station. For the molecular biology element, see WHP Posttranscriptional Response Element.

WPRE (980 AM) is a radio station broadcasting a classic hits format to the Prairie du Chien, Wisconsin, United States, area. WPRE began as a daytime only station, but now broadcasts at night with reduced power. The station is licensed to Robinson Corporation which is owned by David and Jane Robinson. WPRE has an FM sister station at 94.3 MHz. with the call letters WQPC (formerly WPRE-FM).^[3]

WPRE

Prairie du Chien, Wisconsin
Frequency	980 kHz
Branding	Prairie's Own
Programming
Format	Classic hits
Ownership
Owner	Robinson Corporation
Sister stations	WQPC
History
First air date	1952
Call sign meaning	PRE = 'Prairie'[1]
Technical information[2]
Licensing authority	FCC
Facility ID	53303
Class	D
Power	1,000 watts day 30 watts night
Transmitter coordinates	43°03′39″N 91°09′26″W
Translator(s)	99.5 W258DW (Seneca) 104.3 W282BU (Prairie du Chien)
Links
Public license information	Public file LMS
Website	wqpcradio.com

The transmitter and broadcast tower are located on the west side of Prairie du Chien next to the Mississippi River. According to the Antenna Structure Registration database, the tower is 74 m (243 ft) tall.^[4]

On August 30, 2014 WPRE changed their format from oldies (as "Cruisin' 980") to classic hits, branded as "Prairie's Own".