WQXM

For the Tampa Bay area radio station that previously held these calls, see WXTB.

WQXM (1460 kHz) was a commercial AM radio station licensed to Bartow in Central Florida. It aired a Spanish language Contemporary Hits radio format known as "La Kaliente 99.9" (sometimes shortened to "K-Liente"). It is owned by Denisse Hernandez, through licensee Prime Broadcasting, Inc.^[2]

WQXM

Bartow, Florida
Broadcast area	Central Polk County, Florida
Frequency	1460 kHz
Branding	La Kaliente 99.9
Programming
Format	Silent (formerly Spanish language Contemporary Hits)
Ownership
Owner	Denisse Hernandez (Prime Broadcasting, Inc.)
History
First air date	September 30, 2004; 21 years ago (2004-09-30) (as WRMX)
Former call signs	WBAR, WRMX
Technical information[1]
Licensing authority	FCC
Facility ID	71202
Class	D
Power	10,000 watts (days) 155 watts (nights)
Transmitter coordinates	27°54′34″N 81°51′29″W
Links
Public license information	Public file LMS
Webcast	Stream link
Website	La Kaliente 99.9

WQXM and its FM translator suspended operations on June 7th, 2025, citing financial losses and technical difficulties.^[3][4] While the AM station remains the property of Prime Broadcasting, Walco Enterprises, LLC agreed to purchase the FM translator for $100,000.^[5]

History

The station signed on the air as WBAR on October 23, 1953, licensed to William Avera Wynne.^[6] On January 23, 2004, then-owner Bartow Broadcasting Co., Inc. agreed to sell WBAR to Florida Broadcasting Media, LLC for $325,000, and the station changed its call sign to WRMX on September 30, 2004; then changing once again to the current WQXM on October 11, 2004.^[7] The station's license was reassigned from its owner Aliuska Leiva Marti operating through DRC Broadcasting, Inc., to Denisse Hernandez of Prime Broadcasting, Inc. on July 5, 2024. WQXM filed a Silent Special Temporary Authority application with the FCC on June 7, 2025, citing "ongoing technical issues affecting signal quality and resulting financial losses."

Former logos