WRLX

WRLX (94.3 FM) is a radio station licensed to Riviera Beach, Florida. Owned by iHeartMedia, It serves the West Palm Beach media market, and broadcasting a Spanish-language contemporary hit radio format. Its studios are in Continental Drive in West Palm Beach, and the transmitter is off Hill Avenue, also in West Palm Beach.

WRLX

Riviera Beach, Florida United States
Broadcast area	The Palm Beaches
Frequency	94.3 MHz (HD Radio)
RDS	MIA943
Branding	Mia 94.3
Programming
Language	Spanish
Format	Contemporary hit radio–Latin pop–reggaeton–tropical music
Affiliations	Premiere Networks
Ownership
Owner	iHeartMedia (iHM Licenses, LLC)
Sister stations	WAVW WBZT WCZR WJNO WKGR WLDI WOLL WQOL WZTA WZZR
History
First air date	1971; 54 years ago (1971)[1]
Former call signs	WGMW (1971–1979) WNJY (1979–1988) WMXQ (1988–1989) WOLL (1989–1998) WWLV (1998–2003) WZZR (2003–2020)
Call sign meaning	Relax
Technical information[2]
Licensing authority	FCC
Facility ID	36544
Class	C2
ERP	50,000 watts
HAAT	139 m (456 ft)
Transmitter coordinates	26.762°N 80.078083°W / 26.762; -80.078083
Links
Public license information	Public file LMS
Webcast	Listen live (via iHeartRadio)
Website	mia943.iheart.com

History

The station began broadcasting in 1971; 54 years ago (1971), and held the call sign WGMW.^[1] It aired an easy listening format.^[3] In 1979, its call sign was changed to WNJY, and it aired a beautiful music format.^[4][5][6] In 1982, the station was sold to Lappin Communications for $1.6 million.^[7] In 1983, the station adopted an adult standards format, and became an affiliate of Music of Your Life.^[8] It was branded "Joy 94".^[9]

In September 1988, its call sign was changed to WMXQ and it adopted an adult contemporary format.^[10][11][12] In November 1989, its call sign was changed to WOLL and it adopted an oldies format.^[10][12] In May 1996, its format was shifted to classic hits.^[13] In August 1998, the station adopted a smooth jazz format, and in September its call sign was changed to WWLV.^[14][10] It was part of a simulcast with 93.9 WLVE in Miami Beach.^[14][15]

In January 2003, the station's call sign was changed to WZZR, and it adopted a hot talk format, with the format and call sign moving from 92.7 in Stuart, Florida.^[10][16] It was branded "Real Radio" and was part of a simulcast with WCZR (101.7 FM) in Vero Beach.^[16][17][18] On June 1, 2020, the station swapped formats and call signs with Spanish-language AC formatted 92.1 FM WRLX.^[19]

HD Radio

WRLX is licensed to broadcast in the HD Radio (hybrid) format.^[20] Its HD2 subchannel formerly carried an alternative rock format, and brands itself as Alt 94.3, As of August 2022 it does not broadcast any subchannels.