WRON-FM

WRON-FM (103.1 MHz) is a country formatted broadcast radio station licensed to Lewisburg, West Virginia, serving the Lewisburg/Ronceverte/Rainelle/Union area. WRON-FM is owned and operated by Radio Greenbrier, Inc.

WRON-FM

Lewisburg, West Virginia United States
Broadcast area	Lewisburg, West Virginia Ronceverte, West Virginia Rainelle, West Virginia Union, West Virginia
Frequency	103.1 MHz
Branding	103.1 The Bear
Programming
Format	Country
Affiliations	Fox News Radio Performance Racing Network West Virginia MetroNews West Virginia Mountaineers
Ownership
Owner	Radio Greenbrier, Inc. (Michael J. Kidd)
Sister stations	WKCJ WRLB WSLW
History
First air date	1981 (1981)
Former call signs	WKCJ (1981–2008)
Call sign meaning	Ronceverte (previous community of license)
Technical information[1]
Licensing authority	FCC
Facility ID	59675
Class	B1
ERP	3,300 watts
HAAT	273 meters (896 ft)
Transmitter coordinates	37°47′54.4″N 80°30′55.2″W
Links
Public license information	Public file LMS
Webcast	Listen live
Website	twovirginiasmedia.com/radio-greenbrier/the-bear-103-1/

Station swap and sale

All Access reported on September 20, 2007, that Todd P. Robinson, Inc.'s WKCJ would be swapped to Radio Greenbrier, Inc. for WRON-FM. This took place on August 1, 2008. WKCJ (now at 97.7) applied to move south to Elliston-Lafayette, Virginia (which is between Roanoke and Christiansburg).

The swap ensured that when Todd P. Robinson, Inc. moves the 97.7 frequency, WRON-FM would continue to have an FM station serving Greenbrier County, West Virginia.

On Wednesday, July 13, 2011, Roanoke, Virginia–based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1,542 feet (470 m).

On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting Lynchburg based WVBE-FM. On December 9, 2011, the callsign was changed to WVBB.