WRPQ

WRPQ (740 AM) is a radio station broadcasting an adult hits / variety hits format. Licensed to Baraboo, Wisconsin, United States, the station serves the Wisconsin Dells area. The station is currently owned by Sage Weil, through licensee Civic Media, Inc.^[3] The station's original cal sign was WBOO. It simulcasts on FM translators W259BC 99.7 FM and W279EG 103.7 FM, both in Baraboo.

WRPQ

Baraboo, Wisconsin
Broadcast area	Wisconsin Dells, Wisconsin
Frequency	740 kHz
Branding	99.7 Max FM
Programming
Format	Adult hits / Variety hits
Affiliations	ABC, Wisconsin Radio Network, Civic Media
Ownership
Owner	Sage Weil (Civic Media, Inc.)
Sister stations	WMDX, WRCE, WRCO
History
First air date	June 1967 (as WBOO)
Former call signs	WBOO (1967–1981)[1]
Technical information[2]
Licensing authority	FCC
Facility ID	3712
Class	D
Power	250 watts day 6 watts night
Transmitter coordinates	43°27′19″N 89°45′13″W
Translators	99.7 W259BC (Baraboo) 103.7 W279EG (Baraboo)
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	wrpq.com

History

The station first began broadcasting in June 1967 under the call letters WBOO.^[4] Licensed as a "daytimer" on 740 kHz, the station was required to sign off at sunset to protect the clear-channel signal of CFZM in Toronto. In its early decades, WBOO served as a primary source of local news and middle-of-the-road (MOR) music for Sauk County and the Wisconsin Dells area.

In 1981, the station adopted the WRPQ call letters.^[5]. For many years, it was known as "The Big Q," operating with a full-service adult contemporary format that featured heavy emphasis on local Baraboo high school sports and community events.^[6]

On September 18, 2017, WRPQ changed its format from adult contemporary to adult hits / variety hits, branded as "99.7 Max FM". The station focuses on music from the '80s and '90s, but also plays some 2000s and current songs. The station was acquired by Civic Media, a Wisconsin-based group focused on local journalism and progressive talk, though the station has maintained its musical variety identity.^[7]