WRUF (AM)

WRUF (850 kHz) is an AM radio station that operates from the University of Florida's main campus in Gainesville. It is a sports radio station that primarily covers Florida Gators athletics. Unlike its public broadcasting sister stations, WUFT TV and WUFT-FM, WRUF and WRUF-FM 103.7 are commercial stations supported by advertising.

WRUF

Gainesville, Florida
Broadcast area	Gainesville–Ocala, Florida
Frequency	850 kHz
Branding	ESPN 98.1 FM / 850 AM WRUF
Programming
Format	Sports
Affiliations	ESPN Radio Westwood One Florida Gators Tampa Bay Buccaneers Tampa Bay Rays Tampa Bay Lightning
Ownership
Owner	University of Florida
Operator	Audacy, Inc.
Sister stations	WUFT (TV), WUFT-FM, WRUF-LD, WRUF-FM
History
First air date	October 1928; 96 years ago (1928-10)
Call sign meaning	"Radio from the University of Florida"
Technical information[1]
Licensing authority	FCC
Facility ID	69151
Class	B
Power	5,000 watts
Translator(s)	98.1 W251CG (Gainesville)
Repeater(s)	103.7 WRUF-FM-HD2 (Gainesville)
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	wruf.com

Location of transmitter

WRUF is powered at 5,000 watts. By day, it is non-directional. But at night, to protect other stations from interference on 850 AM including Class A KOA Denver, WRUF uses a directional antenna with a four-tower array. The transmitter is on NW 75th Street at SW 8th Avenue in Gainesville.^[2] Programming is also heard on 250-watt FM translator W251CG at 98.1 MHz.

Programming

As a commercial station owned by the university, WRUF is the flagship station for the Florida Gators football, basketball, baseball, women's basketball, lacrosse, soccer and volleyball teams. Co-owned WRUF-FM also airs most Gators football games and some other Gators games as well. WRUF's sports department, staffed almost entirely by School of Journalism students, is fairly large for a station of its size.

WRUF 850 carries all three of Tampa's major professional sports teams: the Tampa Bay Rays of Major League Baseball, the Tampa Bay Lightning of the National Hockey League, and since 2020, the Tampa Bay Buccaneers of the National Football League.^[3] When not covering live sports or discussing the Gators, WRUF carries ESPN Radio programming.

History

WRUF is the fifth-oldest radio station in the state. It signed on the air in October 1928; 96 years ago (1928-10). In the early days of broadcasting, professors and students at a number of universities experimented with radio transmissions, including the University of Florida. WRUF originally broadcast at 830 kilocycles and was a daytimer, required to go off the air at sunset.^[4] With the 1941 enactment of the North American Regional Broadcasting Agreement (NARBA), WRUF moved to 850 AM and became a network affiliate of the Mutual Broadcasting System.^[5]

A WRUF microphone^[usurped] used by UF alumnus Red Barber during the 1930s is part of the National Baseball Hall of Fame and Museum's collection. It has been displayed in the museum's "Scribes and Mikemen" exhibit and from 2002 to 2006 it was a part of the "Baseball as America" traveling exhibition.

In 1948, WRUF added an FM sister station. WRUF-FM was among the earliest FM stations in Florida.^[6] The two stations simulcast most of their programs in the 40s and 50s. WRUF-FM began playing classical music with separate programming in the 1960s and today it is a country music station.

Beginning in 1993, WRUF cancelled all its music shows. It became a talk radio station, known as Newsradio AM 850 WRUF. It featured a mixture of local and syndicated talk programs, including Jim Bohannon, Dr. Joy Browne, Larry King Live and Sporting News Radio, plus religious programming on Sunday mornings. The Director of Programming is Rob Harder, Assistant Program Director/Brand Manager is Seth Harp and the Sports Director is Steve Russell.

In 2010, WRUF changed its format from news, talk and sports to all-sports, calling itself Sportsradio 850. On June 29, 2012, WRUF became a network affiliate of ESPN Radio.^[7]

Translator

On August 19, 2015, WRUF began simulcasting on FM translator W237EJ 95.3 FM in Gainesville. It exists mainly to fill in the gaps because Tower #3 of their directional AM array failed in 2016, and the FCC granted permission to operate non-directionally after sunset at 25% of licensed power. Shortly afterward, the station changed its branding from "ESPN 850" to "ESPN 95.3," after the translator.

On December 1, 2016, WRUF switched its FM translator from W237EJ 95.3 FM Gainesville (now simulcasting WUFT-FMHD3 as CHR-formatted GHQ) to W251CG 98.1 FM Gainesville.^[8]

Previous logo

(WRUF's logo under previous 95.3 FM translator)