WSIM

For the Chattanooga, Tennessee radio station formerly known as WSIM, see WJTT.

WSIM (93.7 FM) is a radio station broadcasting an adult hits format. Licensed to Lamar, South Carolina, United States, the station serves the Florence area. The station is currently owned by Community Broadcasters, LLC and features programming from Westwood One .^[2][3] The programming was also simulcast on the now-defunct WDKD.

WSIM

Lamar, South Carolina
Broadcast area	Florence, South Carolina
Frequency	93.7 MHz (HD Radio)
Branding	Frank 93.7
Programming
Format	Adult hits
Subchannels	HD2: Jamz 107.5 (Classic hip hop) HD3: Star 97.1 (Hot adult contemporary)
Affiliations	Westwood One
Ownership
Owner	Community Broadcasters, LLC
Sister stations	WFRK
History
First air date	October 1992 (as WKHT)
Former call signs	WXMA (1990–1992) WKHT (1992–2003)
Technical information[1]
Licensing authority	FCC
Facility ID	55269
Class	A
ERP	2,800 watts
HAAT	147.9 meters (485 ft)
Transmitter coordinates	34°12′12.00″N 79°51′52.00″W
Translator(s)	(see below)
Links
Public license information	Public file LMS
Webcast	Listen live HD3: Listen live
Website	Frank 93.7 HD2: Jamz 107.5 HD3: Star 97.1

Translators

In addition to the main station, WSIM has been relayed by a translator to widen its broadcast area.^[4][5] W246AW was "97.1 Frank FM", while W255BD has been a translator for WOLH.^[6]

Broadcast translator for WSIM-HD2

Call sign	Frequency	City of license	FID	ERP (W)	Class	FCC info
W298BI	107.5 FM	Florence, South Carolina	142034	160	D	LMS

Broadcast translator for WSIM-HD3

Call sign	Frequency	City of license	FID	ERP (W)	Class	FCC info
W246AW	97.1 FM	Florence, South Carolina	138949	250	D	LMS

History

This station played oldies for several years with the slogan "Good Time Rock and Roll".^[7]

Previous logo

More recently, it was adult contemporary. In September 2012, WSIM changed to hot adult contemporary.

On April 5, 2022, WSIM and its HD2 subchannel swapped its adult CHR "Star" and variety "Frank" formats.^[8]

On May 27, 2022, W298BI launched a classic hip hop format branded as "Jamz 107.5"^[9] on its HD-2 subchannel, with Star moving to HD-3.