WWBR

WWBR (100.9 FM) is a radio station broadcasting a country music format. Licensed to Big Rapids, Michigan, it first began broadcasting in 1964 under the WBRN-FM call sign. Mornings with Etch is the Morning show host.

WWBR

Big Rapids, Michigan
Broadcast area	Big Rapids, Michigan
Frequency	100.9 MHz (HD Radio)
Branding	Big Country 100.9
Programming
Format	Country
Subchannels	HD2: Contemporary Christian "Smile FM" HD3: News/Talk (WBRN (AM) simulcast)
Ownership
Owner	Mentor Partners
History
First air date	1964 (as WBRN-FM)
Former call signs	WBRN-FM (1964-7/5/2005)
Call sign meaning	Big Rapids
Technical information[1]
Licensing authority	FCC
Facility ID	70505
Class	A
ERP	6,000 watts
HAAT	97 meters
Translator	HD2: 95.1 W256CC (Big Rapids) HD3: 107.7 W299BE (Big Rapids)
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	bigcountry1009.com smile.fm (HD2)

HD Radio

On September 7, 2025, WWBR's HD2 subchannel changed their format from classic rock (which moved to new sign-on WWRW 98.9 FM Big Rapids, branded as "Rewind 98.9") to contemporary Christian, branded as "Smile FM". WWBR-HD2's translator W256CC moved from 99.1 FM to 95.1 FM.^[2]

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