WWMC

For the Lynchburg, Virginia radio station that held the call sign WWMC at 90.9 FM from 1993 to 2015, see WQLU.

WWMC (1010 AM, "1010 & 92.9 La Ley") is a radio station broadcasting a Spanish Contemporary hit radio–Latin pop–reggaeton–tropical music format. Licensed to Kinston, North Carolina, United States, the station is currently owned by Donald W. Curtis, through licensee Eastern Airwaves, LLC.

WWMC

Kinston, North Carolina
Frequency	1010 kHz
Branding	1010 AM & 92.9 FM La Ley
Programming
Language	Spanish
Format	Contemporary hit radio–Latin pop–reggaeton–tropical music
Ownership
Owner	Donald W. Curtis (Eastern Airwaves, LLC)
Sister stations	WELS-FM
History
First air date	September 1950 (as WELS)
Former call signs	WELS (1950-2015)
Technical information[1]
Licensing authority	FCC
Facility ID	20408
Class	D
Power	1,000 watts day 78 watts night
Transmitter coordinates	35°17′0.00″N 77°39′53.00″W
Translator(s)	92.9 W225CD (Kinston)
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	laleync.com

History

The station was owned by Kinston Christian Radio, Inc. when it began a Simulcast on WSTK 104.5 FM is beginning on January 25, 2011. FCC ownership filings indicated that Kinston Christian Radio is owned by Bishop Levi E Willis, Sr of Willis Broadcasting of Norlfolk, Virginia.^[2] Willis Broadcasting operated several dozen stations that broadcast gospel music targeted at African Americans.^[3]

WELS AM 1010 went off the air on November 7, 2012. The station became WWMC-AM Gospel 1010 with a new translator with 250 watts on 92.9 FM W225CD in 2015.

On April 14, 2025, WWMC changed their format from gospel to a simulcast of WYMY, branded as "La Ley".^[4]