WWPR (AM)

WWPR (1490 kHz) is an American AM radio station licensed to serve the community of Bradenton, the county seat of Manatee County, Florida, United States. The station is currently owned and operated by Vidify Media, Inc.

WWPR

Bradenton, Florida
Broadcast area	North Port–Bradenton–Sarasota
Frequency	1490 kHz
Branding	1490 WWPR AM
Programming
Language	English (weekdays) Spanish (weekends)
Format	Talk/Brokered
Affiliations	Genesis Communications Network USA Radio Network
Ownership
Owner	Vidify Media, Inc.
History
First air date	1946[1]
Former call signs	WDHL (1946–1952) WTRL (1952–1988) WKLV (1988–1992) WJRB (1992–1994) WYMZ (1994–1995)[2]
Technical information[3]
Licensing authority	FCC
Facility ID	60587
Class	C
Power	800 watts
Transmitter coordinates	27°28′36″N 82°32′9″W
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	1490wwpr.com

Programming

On weekdays, WWPR broadcasts a talk radio format to Manatee County, as well as parts of Sarasota, Pinellas, and Hillsborough counties.^[4] On weekday mornings and mid-days these are local political talk programs. Weekday programs also include brokered talk shows on health, boating, and sports. Weekends include religious and Spanish-language programs.^[5]

History

The station, founded in 1946 as WDHL, was assigned the call sign WWPR by the Federal Communications Commission (FCC) on January 3, 1995.^[1][2]