WWUZ

WWUZ (96.9 FM "96.9 The Rock") is a classic rock formatted broadcast radio station licensed to Bowling Green, Virginia, serving Metro Fredericksburg. WWUZ is owned and operated by Connoisseur Media, through licensee Alpha Media Licensee LLC.^[3]

WWUZ

Bowling Green, Virginia United States
Broadcast area	Metro Fredericksburg
Frequency	96.9 MHz
Branding	96.9 The Rock
Programming
Format	Classic rock
Affiliations	United Stations Radio Networks
Ownership
Owner	Connoisseur Media (Alpha Media Licensee LLC)
Sister stations	WFLS-FM WNTX WVBX
History
First air date	October 1998
Former call signs	WLMN (1991–1998)[1]
Technical information[2]
Licensing authority	FCC
Facility ID	55174
Class	A
ERP	2,950 watts
HAAT	144 meters (472 ft)
Transmitter coordinates	37°57′56.5″N 77°22′17.9″W
Links
Public license information	Public file LMS
Webcast	Listen live
Website	www.969therock.com

History

The station first took the callsign WLMN on August 23, 1991, and changed it to WWUZ on August 10, 1998.

WWUZ officially launched in October 1998 with a classic rock format. In April 2000, the station switched to classic hits, branded as "96.9 the Rock". In February 2002, WWUZ changed back to its classic rock format, branded as "Classic Rock 96.9". On March 15, 2012, WWUZ changed its branding to "96.9 the Rock", but kept the classic rock format.^[4]

WWUZ was mentioned in the 15th episode of the 6th season of The Sopranos.^[5]

On January 23, 2015, Alpha Media "entered into a definitive agreement" to purchase WWUZ and sister stations WFLS-FM, WNTX, WVBX from Free Lance-Star License, Inc.^[6] The purchase was consummated on May 1, 2015, at a price of $8.1 million. Alpha Media merged with Connoisseur Media on September 4, 2025.^[7]