WZST

WZST (100.9 FM, "The Torch") is a conservative talk formatted broadcast radio station licensed to Westover, West Virginia, serving the Morgantown–Fairmont area. WZST is owned and operated by Laurel Highland Total Communications, Inc., through licensee LHTC Media of West Virginia, Inc.

WZST

Simulcasting WMMN Fairmont
Westover, West Virginia United States
Broadcast area	Morgantown–Fairmont, West Virginia
Frequency	100.9 MHz
Branding	The Torch
Programming
Format	Conservative talk
Affiliations	Genesis Communications Network Townhall News Westwood One Pittsburgh Steelers Pittsburgh Penguins West Virginia Mountaineers
Ownership
Owner	Laurel Highland Total Communications, Inc. (LHTC Media of West Virginia, Inc.)
Sister stations	WMMN, WRLF, WBKE, WGYE, WHTI
History
First air date	1983; 42 years ago (1983)
Former call signs	WJCF (1981–1986) WMQC (1986–1998)
Call sign meaning	"Star" (former format)
Technical information[1]
Licensing authority	FCC
Facility ID	68305
Class	A
ERP	3,000 watts
HAAT	81 meters (266 ft)
Links
Public license information	Public file LMS
Webcast	Listen live
Website	www.wvthetorch.com

History

WZST Antenna

In the 1990s, the station was adult contemporary formatted known as "Mix 100.9" WMQC.^[2] WMQC simulcast (to better serve Clarksburg) with former sister station WPDX-FM,^[3] which was known as "Mix 104.9", prior to becoming a classic country station.

WZST branded itself as Star 100.9 featuring a country music format before switching to adult contemporary as "Variety 101" in June 2008.

Logo as Jack FM

On December 22, 2016, LHTC Media announced that following the end of its Christmas music stint on the 26th, WZST would flip to variety hits, using the small market Jack FM network, as "100.9 Jack FM". WZST retained its West Virginia Mountaineers broadcasts, including football, men's and women's basketball, and baseball.^[4]

On January 6, 2025, WZST replaced the adult hits format with a simulcast of conservative talk-formatted WMMN (920 AM) in Fairmont, branded as "The Torch".^[5]