Wheat Thins

Wheat Thins are a brand of baked whole grain snack food crackers distributed in the United States and Canada by Mondelez International.^[1][2] The product is also available in Australia through wholesaler USA Foods.^[3] Vegetable Thins, Oat Thins, Pita Thins, and Rice Thins, which are all spinoffs of Wheat Thins, are available in Canada and some regions of the United States. Wheat Thins themselves come in many flavors and varieties. Nabisco first introduced the product in 1947.^[4][5]

Wheat Thins

Product type	Cracker
Owner	Mondelez International
Introduced	1947; 78 years ago (1947)
Previous owners	Nabisco
Website	wheatthins.com

Advertising

Actress Sandy Duncan endorsed Wheat Thins from the 1970s to the 1990s.

The introduced recent^[when?] commercial aired during The Simpsons episode ''Rednecks and Broomsticks'' featuring Brian and Stewie from the animated sitcom Family Guy, in which Stewie puts emphasis on the "H" in "Wheat", saying instead, "Hwheat Thins".^[6] Other recent marketing for the brand has focused on targeting younger consumers by giving away products at youth-oriented events such as college football games, and heavily utilizing social media.^[1]

Nutrition information

The following is nutrition information for Wheat Thins original.

Nutritional info

Nutritional value per around 16 pieces
Carbohydrates	22 g
Sugars	4 g
Dietary fiber	3 g
Fat	5 g
Saturated	1 g
Monounsaturated	1 g
Protein	2 g
Vitamins and minerals Minerals Quantity %DV† Potassium 3% 90 mg Sodium 10% 230 mg
†Percentages estimated using US recommendations for adults,[7] except for potassium, which is estimated based on expert recommendation from the National Academies[8] Source: [9]

Varieties

There are several varieties available, depending on country and market:

• Artisan cheese: Wisconsin Colby
• Artisan cheese: Vermont White Cheddar
• Big
• Chipotle
• Dill Pickle
• Fiber Selects 5-Grain
• Flatbread Garlic & Parsley
• Flatbread Tuscan Herb
• Hint of Salt
• Honey Mustard
• Lime (limited time 2013)
• Multigrain
• Original
• Popped – a popped chip variety of Wheat Thins^[10]
• Ranch
• Reduced Fat ^[11]
• Sour Cream and Onion
• Smoked Gouda
• Smoky BBQ
• Spicy Buffalo
• Sundried Tomato & Basil
• Sweet Onion
• Sweet Potato
• Zesty Salsa

Additional discontinued/changed flavors:

• Baked Snack Reduced Fat
• Cream Cheese & Chives
• Harvest 5-Grain
• Harvest 7-Grain
• Harvest Garden Vegetable
• Honey^[12]
• Lightly Cinnamon
• Low Sodium
• Parmesan Basil

See also

• Food portal

• Mondelēz International
• Kraft Foods