Whopper Sacrifice

Whopper Sacrifice was an advertising campaign by Burger King which was launched in January 2009.^[1][2] After unfriending 10 people on Facebook, participants became eligible for a free Whopper from Burger King. Sacrifices were made known via posts reading, “(Participant) sacrificed (victim) for a free Whopper.” The promotion was disabled by Facebook after 10 days.^[3] The campaign was developed by Crispin Porter + Bogusky.^[4][5]

Whopper Sacrifice

A Whopper
Agency	Crispin Porter + Bogusky
Client	Burger King