Win Radio

Win Radio is a commercial radio brand owned by ZimZam Management, Inc., led by veteran radio executive Manuelito “Manny” Luzon. Unlike major rivals directly operated by their parent companies, ZimZam leases airtime from third-party networks due to the lack of a legal broadcast franchise.^[1]

ZimZam Management, Inc.

Formerly	One Radio Management
Company type	Private
Industry	Broadcasting, Advertising
Founded	2010
Headquarters	Philippines
Area served	Nationwide
Key people	Manuelito "Manny" Luzon (President)

Win Radio

Type	Broadcast FM radio network, Contemporary MOR, OPM)
Country	Philippines
Availability	Nationwide
Founded	November 8, 2010
Motto	Pinag-iisipan Pa Ba Yan! In-inini!
Owner	ZimZam Management, Inc.
Former names	NU 107 (as terrestrial radio, 1987-2010)

Win Radio currently airs on stations owned by Mabuhay Broadcasting System.

History

107.5 Win Radio logo (November 8, 2010-June 26, 2014)

Win Radio emerged after PBC's NU 107, a modern rock station, faced financial struggles and declining ratings. To revive the brand, PBC appointed veteran Manny Luzon as EVP and COO on October 10, 2010. NU 107 ceased operations on November 8, 2010, and was rebranded as 107.5 Win Radio the next day. Provincial stations adopted the new format between January and March 2011.

Luzon coined the name Love Radio for DZMB in the 1980s, which stayed #1 in Metro Manila from 2002 to 2017. He founded Ultrasonic Broadcasting System in 1991 and launched Energy FM in key provinces in 1996. In 2003, Energy took over Manila’s DWKY, quickly becoming a hit and reaching #2 in Metro Manila by 2008.

Reformatted as a “more decent mainstream frequency,” Win Radio sets itself apart with "responsible programming," avoiding songs with double meanings typical of the masa market.^[2][3] Just four months after launching, Win Radio Manila ranked #7 in the March 2011 KBP Radio Research Council survey.

To expand coverage, DWKY rebranded as 91.5 Big Radio on June 1, 2011, affiliating with Win Radio after the Henares family acquired a 25% stake in its owner, Mabuhay Broadcasting System. Both stations shared former NU 107 facilities in Ortigas Center and collaborated on promotions like “The Win-Big Singing Talent Search,” creating a Luzon-led duopoly in Metro Manila. Big Radio peaked at #3 in March 2012 KBP ratings. ZimZam Management, owning both brands, began modernizing by leasing broadcast space at Summit One Tower in Mandaluyong for their studios.

However, on June 28, 2014, plans changed when Breakthrough and Milestones Productions International, operator of PBC-owned UNTV, took over the 107.5 frequency and launched Wish 107.5. In response, Luzon cut ties with PBC, shut down Big Radio, and moved Win Radio to 91.5 FM using its new facilities in Pasig.

Stations

Current

Branding	Callsign	Frequency	Location	Owner
Win Radio Manila	DWKY	91.5 MHz	Metro Manila	Mabuhay Broadcasting System
Win Radio Naga	DWMW	107.9 MHz	Naga
Win Radio Iloilo	DYNY	107.9 MHz	Iloilo
Win Radio Cebu	DYNU	107.5 MHz	Cebu
Win Radio Cagayan de Oro	DXNY	107.9 MHz	Cagayan de Oro
Win Radio Davao	DXNU	107.5 MHz	Davao

Former

Callsign	Frequency	Location	Owner	Fate
DWNU	107.5 MHz	Metro Manila	Progressive Broadcasting Corporation	Operated by Breakthrough and Milestones Productions International as Wish 107.5.
DXNV	107.9 MHz	General Santos	Progressive Broadcasting Corporation	Off the air.
DXSR	97.7 MHz	Valencia	Sarraga Integrated and Management Corporation	Branding name as Radyo Sincero Valencia
PA[a]	107.5 MHz	Impasugong

Notes

1. Relay station of DXSR 97.7 Radyo Sincero Valencia.