Winamax

Winamax is a French gambling company. Its product offering includes online poker and sports betting. In 1999, Winamax was originally founded as video game publisher.^[1]

Winamax

Industry	Gambling
Founded	1999
Founders	Max Derhy
Headquarters	Paris , France
Key people	Christophe Schaming
Products	Online poker & sports betting
Website	www.winamax.fr

Sponsorship

Until the summer of 2015, Winamax was the main shirt sponsor of AS Saint-Étienne.^[2] The company became main shirt sponsor of Granada CF in 2019 and renewed the contract with the club in 2020 for another two years.^[3] In 2020, Winamax signed a three-year deal as sponsor for the front of the away shirts and the back of the home shirts of RC Strasbourg Alsace.^[4]

From August 2021 to January 2022 Winamax was the main shirt sponsor of FC Girondins de Bordeaux.^[5] Winamax briefly sponsored the French soccer club FC Girondins de Bordeaux as the main shirt sponsor during 2021–22 Ligue 1 season. The club ceased the partnership after gambling brand made posts on Twitter that were considered to be mocking ^[6] the club's performance that season. ^[7]

In the 2022–23 season, the company was main shirt sponsor of ES Troyes AC.^[8]

On 3 August 2023, Winamax signed a three-year deal as main shirt sponsor with VfB Stuttgart.^[9] In July 2024, the German club announced the early termination of the contract with Winamax for the summer of 2025.^[10] Before winning the 2024–25 DFB-Pokal, Stuttgart announced a last-minute sponsor swap and the premature removal of the Winamax brand from their jersey for the 2025 DFB-Pokal final, stating that this decision was necessary from a business perspective.^[11] In June 2025, VfB Stuttgart took legal action against the sponsor, arguing that Winamax suspended payments in spring 2025 and still didn't pay after numerous reminders.^[12]