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Wonderbly
English custom publishing company From Wikipedia, the free encyclopedia
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Wonderbly, previously Lost My Name,[1] is a technology and publishing business that produces personalized books for children and adults. Launched in 2012,[2] Wonderbly has sold over 8 million books in 169 countries and territories, and their titles are available in 11 languages. The company's headquarters are in Bloomsbury, London.[3] As of June 2025, Wonderbly is owned by Penguin Random House, a subsidiary of the German media conglomerate Bertelsmann.
 | This article contains promotional content. (April 2018) |
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History
Wonderbly was founded by Asi Sharabi, former advertising exec;[4] The company is currently headquartered in East London.[5]
In June 2015, Wonderbly announced a $9 million Series A round, led by Google Ventures,[6] and in July 2017, another $8.5 million Series B round led by Ravensburger.[7] The company also underwent a rebrand from Lost My Name to Wonderbly[1] in the same month.
In July 2021, private equity firm Graphite Capital acquired Wonderbly.[8][9]
On 4 June 2025, it was announced that Penguin Random House had acquired Wonderbly.[10]
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Products
The initial product published by Wonderbly, The Little Boy/Girl Who Lost His/Her Name[11], is a personalised picture book for readers whose age ranges between two and six years old. The book tells of a child who has lost their name and goes on an adventure to find it.[11] Each book comprises a selection of mini stories, each of which feature the letters of the child's missing name.[12]
The Little Boy/Girl Who Lost His/Her Name has been translated into British English,[13] American English,[14] German,[15] French,[16] Spanish,[17] Italian,[18] Dutch,[19] Chinese[20] and Japanese.[21]
Wonderbly followed this up with The Incredible Intergalactic Journey Home,[22] a picture book personalised around a child's address that featured a satellite image of their real home.
Wonderbly's third title, Kingdom of You,[23] is a personalised picture book based on a child's favourite things.
Most recently Wonderbly released The Birthday Thief,[24] which uses a child's birthdate as its narrative structure.
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Recognition
The company won recognition in Series 12 of BBC's Dragon's Den,[25][26] where two of the co-founders appeared on British and Australian television to secure a record breaking investment.[27]
Awards
2014
- Best Start Up, FutureBook Innovation Awards[28]
- Startups Award, People's Champion[29]
- Silver winner for Best Children's Story 3 to 5 Years (The Little Boy/Girl Who Lost His/Her Name[13]), Loved by Parents[30]
- Bronze winner for Best Children's Story Preschool (The Little Boy/Girl Who Lost His/Her Name[13]), Loved by Parents[30]
2015
2016
- Future Fifty, Tech City UK[33]
- The Top 50 Innovative Companies in the United Kingdom, Innovative Business Awards[34]
- Gold winner for Innovative Book of the Year (The Incredible Intergalactic Journey Home[22]), Junior Design Awards[35]
- The Leap 100, City AM[36]
- Top 10 Most Innovative Companies in Media, Fast Company[37]
- Most Innovative Companies For Parents & Kids, Fatherly[38]
- One to Watch, Sunday Times Tech Track 100[39]
- Shortlisted for Best E-Commerce Startup, The Europas Conference & Awards[40]
- BAFTA nominee for the Original Interactive category (Blinkies[41]), BAFTA[42]
2017
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References
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