Woolite

Woolite
Product type	Laundry detergent; Cleaning products;
Owner	Reckitt Benckiser
Country	United States
Introduced	1951; 74 years ago
Previous owners	Boyle-Midway, American Home Products/Wyeth
Tagline	Clothes look new for longer
Website	https://www.woolite.us/

Woolite is an American brand of laundry detergent and cleaning products introduced in 1951.^[1] The English-Dutch company Reckitt Benckiser acquired the Woolite brand in 1991 when it bought Boyle-Midway from American Home Products / Wyeth. The company manufactures laundry accessories, among other consumer goods.

Quick facts Product type, Owner ...

Bissell Inc., under license from Reckitt Benckiser, manufactures Woolite carpet cleaner, which Bissell bought from Playtex in 2004.^[2]^[3]

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