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Wootware

Online retailer of computer hardware and software based in Somerset West From Wikipedia, the free encyclopedia

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Wootware.co.za is a South Africa online retailer of computer hardware and software, specializing in enthusiast computing and gaming equipment. Founded in 2007 by Rory David Magee with an initial investment of R50,000[1], the company has grown from a bedroom-based start-up to become one of South Africa's leading online technology retailers.

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Based in Somerset West, Western Cape, Wootware has achieved significant growth over its 18-year history, processing billions of rands worth of orders for more than 150,000 customers. The company has maintained a compound annual growth rate of 32% over the past decade, with turnover continuing to increase in double digits annually.

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History

Wootware was founded in 2007 by Rory David Magee and operated from a residential address in Somerset West. Expansion required that the business relocate to the Somerset West Business Park in 2013, which currently serves as the headquarters of operation.

Name

The term Woot originated as a hacker-term for root (or administrative) access to a computer. However, the term coincides with the gamer term w00t which is a portmanteau of the words 'Wow, loot!'

Distribution and brand offering

Among others, brand offering includes tier-one OEMs / vendors, Intel and AMD CPU ranges as well as NVIDIA and AMD Radeon video cards.

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References

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