Wrap Me Up (Alex Party song)

"Wrap Me Up" is a song by Italian dance music act Alex Party with vocals by British singer Robin 'Shanie' Campbell, who also co-wrote the lyrics. It was released in September 1995 as the third single from their debut and only album, Alex Party (1996), and became a top-20 hit in both the United Kingdom and Australia. The single also peaked at number one in Italy, number six in Spain and number 15 in Finland. The accompanying music video first aired in October 1995.

"Wrap Me Up"
Single by Alex Party
from the album Alex Party
Released	8 September 1995
Genre	Eurodance
Length	3:49
Label	UMM
Songwriter(s)	Paolo Visnadi Alex Natale Robin 'Shanie' Campbell
Producer(s)	Visnadi Alex Natale
Alex Party singles chronology
"Don't Give Me Your Life" (1995) "Wrap Me Up" (1995) "Read My Lips" (1996)
Music video
"Wrap Me Up" on YouTube

Critical reception

Pan-European magazine Music & Media wrote, "In the wake of "Don't Give Me Your Life", which was a pan-European success earlier this year, the Visnadi brothers haven't changed their winning team but have instead paired up with singer Shanie for what is likely to be their next Euro-dance hit."^[1] Alan Jones from Music Week commented, "It's taken Alex Party eight months to come up with a follow-up to their number two hit, "Don't Give Me Your Life", and though "Wrap Me Up" has the same jaunty style with stomping beat supported by keyboard riffing, it hasn't got quite the same commercial edge. It is, however, a highly serviceable dance record, well put together and an obvious, if smaller, hit than its predecessor."^[2] James Hamilton from the RM Dance Update deemed it a "chanting girl nagged Italian smash".^[3]

Chart performance

"Wrap Me Up" debuted at number 44 on the Australian ARIA Singles Chart on 11 February 1996—it later peaked at number 11 on 12 May 1996 and spent a total of 22 weeks on the chart,^[4] earning a gold certification from the Australian Recording Industry Association (ARIA).^[5] In the UK, the single peaked at number 17 on the UK Singles Chart in November 1995.^[6] It was successful in Alex Party's native Italy, rising to number one, and in Spain, where it peaked at number six.^[7][8]

Track listings

• CD single – Australia (1995)

1. "Wrap Me Up" (Radio Edit) - 3:58
2. "Wrap Me Up" (Dancing Divaz Club Edit) - 4:50
3. "Wrap Me Up" (Light Piano Mix) - 5:31
4. "Wrap Me Up" (FMS Edit) - 6:28
5. "Wrap Me Up" (Original Version) - 5:23
6. "Wrap Me Up" (LWS On A Mission) - 4:37

• CD single – United Kingdom (1995)

1. "Wrap Me Up" (Radio Edit) - 3:49
2. "Wrap Me Up" (Dancing Divaz Club Edit) - 4:50
3. "Wrap Me Up" (FMS Edit) - 6:29
4. "Don't Give Me Your Life" (LWS Instrumental Bitch Mix) - 5:04

Charts

Weekly charts Weekly chart performance for "Wrap Me Up" Chart (1995–1996) Peak position Australia (ARIA)[4] 11 Austria (Ö3 Austria Top 40)[9] 38 Canada Dance/Urban (RPM)[10] 6 Europe (Eurochart Hot 100)[11] 39 Europe (European Dance Radio)[12] 12 Finland (Suomen virallinen lista)[13] 15 Germany (GfK)[14] 63 Ireland (IRMA)[15] 30 Italy (Musica e dischi)[7] 1 Netherlands (Dutch Top 40 Tipparade)[16] 4 Netherlands (Single Top 100 Tipparade)[17] 5 Scotland (OCC)[18] 20 Spain (AFYVE)[8] 6 Sweden (Sverigetopplistan)[19] 31 UK Singles (OCC)[6] 17 UK Dance (OCC)[20] 8

Year-end charts Year-end chart performance for "Wrap Me Up" Chart (1996) Position Australia (ARIA)[5] 48

Certifications

Certifications for "Wrap Me Up"

Region	Certification	Certified units/sales
Australia (ARIA)[5]	Gold	35,000^
^ Shipments figures based on certification alone.