XEMBC-AM

XEMBC-AM is a radio station on 1190 AM in Mexicali, Baja California, Mexico. It airs as a Regional Méxican music format, known as Norteñísima.^[2] It is operated by Esquina 32.

XEMBC-AM

Mexicali, Baja California Mexico
Frequency	1190 kHz
Branding	Norteñísima 1190
Programming
Format	Regional Mexican
Ownership
Owner	Grupo Cadena (Mario Enrique Mayans Camacho)
Operator	Esquina 32
Sister stations	XEWV-FM
History
First air date	November 16, 1964
Call sign meaning	Mexicali, Baja California
Technical information
Class	B
Power	250 watts day/100 watts night[1]
Links
Website	nortenisima.mx

History

XEYW-AM received its first concession on November 16, 1964. It was owned by Mario Marcos Mayans, the founder of Cadena Baja California and broadcast as a 250-watt daytimer. By the end of the decade, the call sign had been changed to XEMBC-AM.

On May 22, 2022, all Grupo Cadena stations ceased broadcasting on AM, becoming online-only stations.^[3] It did not begin coming back on the air until April 2023, after the Cadena stations were sold to a consortium related to Tijuana news website Esquina 32.