XHENX-FM

XHENX-FM is a radio station on 104.3 FM in Mazatlán, Sinaloa, Mexico. It is owned by Radio Cañón and broadcasts a News/Talk format known as W Radio

XHENX-FM

Mazatlán, Sinaloa Mexico
Frequency	104.3 MHz
Branding	W Radio
Programming
Format	News/Talk
Affiliations	Radiopolis
Ownership
Owner	Radio Cañón (Radio Cañón, S.A. de C.V.)
Sister stations	XHVOX-FM
History
First air date	November 5, 1959 (concession)
Former call signs	XENX-AM
Former frequencies	1270 kHz, 1290 kHz
Technical information
ERP	25,000 watts[1]
Transmitter coordinates	23°16′46″N 106°25′03″W
Links
Webcast	Listen live
Website	radiocanon.com.mx

History

Logo as "Radio Mujer"

XHENX received its concession on November 5, 1959, as XENX-AM broadcasting on 1270 kHz, though it would soon slide up to 1290. It was owned by Difusoras de Mazatlán, S.A. The station had various formats and name changes prior to 2004, including "La Poderosa N-X" with a Regional Mexican format, "Fiesta Latina" playing hits in Spanish, and "90x Radio Extrema" playing a pop format. In 2004 the station was sold to ABC Radio and became Radio Mujer, a talk format aimed at women.

XENX migrated to FM in 2011. In April 2018, operation of XHENX and XHVOX-FM 98.7 transferred to Grupo Siete, which instituted its La Jefa Regional Mexican format on the station. In February 2022, Grupo Siete dropped operation of both stations after nearly four years with the "La Más Buena" brand used at two stations in Guerrero brought to Mazatlán; this was tweaked later in the year to "La Más Guapa".

On April 24, 2023, as part of a national alliance between the company and Radiópolis, 22 NTR-owned stations adopted franchise formats from Radiópolis. With Ke Buena, and Los 40 already represented in Mazatlán, on July 21, 2025 XHENX joined the W Radio news/talk network. The station aired the regional Mexican format Radio Cañón until July 20, 2025. W Radio had previously been in Mazatlán on XHFIL-FM 88.9 on MegaRadio Networks.