XHEORO-FM

XHEORO-FM is a radio station on 93.7 FM in Guasave, Sinaloa. It is owned by Radiosistema del Noroeste and known as La Mera Jefa with a grupera format.

XHEORO-FM

Guasave, Sinaloa Mexico
Frequency	93.7 MHz
Branding	La Mera Jefa
Programming
Format	Grupera
Ownership
Owner	Radiosistema del Noroeste (Grupo RSN de Guasave, S.A. de C.V.)
Sister stations	XHGSE-FM
History
First air date	January 28, 1964 (concession)
Former call signs	XEORO-AM
Former frequencies	680 kHz
Call sign meaning	"Oro", gold in Spanish
Technical information
Class	B1
ERP	25 kW[1]
HAAT	76.3 m[2]
Transmitter coordinates	25°32′18.63″N 108°27′33.58″W
Links
Website	lamerajefa.com

History

XEORO-AM 680 received its concession on January 28, 1964. The 1,000-watt daytimer was owned by Óscar Chávez Castro.

XEORO migrated to FM in 2011 as XHEORO-FM 93.7.

Despite being owned by a member of the Chávez López family that owns Grupo Chávez Radio, XHEORO is operated by Radiosistema del Noroeste. In June 2016, the IFT approved the transfer of the XHEORO concession to Grupo RSN de Guasave, S.A. de C.V.