XHHX-FM

XHHX-FM is a radio station broadcasting on 101.7 FM in Ciudad Obregón, Sonora. Owned by Radio Grupo García de León, it operates under the name La Mía and features a grupera format.

XHHX-FM

Ciudad Obregón, Sonora, Mexico
Frequency	101.7 FM
Branding	La Mía
Programming
Format	Grupera
Ownership
Owner	Radio Grupo García de León (XEHX, S.A. de C.V.)
History
First air date	June 4, 1952 (concession)
Technical information
ERP	15 kW[1]
Transmitter coordinates	27°29′32″N 109°56′05″W
Links
Website	www.lamiaobregon.com

History

XEHX-AM was granted its concession on June 4, 1952. Initially owned by Gerardo Millán Ríos, the station was transferred to María Elena Coral Otero de Chávez in the 1960s following her divorce from Millán Ríos. It operated as a daytimer with 1,000 watts, first broadcasting on 1370 kHz before moving to 1460 kHz. In 1971, it was sold to Radio Yaquí, then to Sistemas Publicitarios y de Mercadotecnia de Obregón in 1992, and finally to XEHX, S.A. in 1994. In 2006, XEHX relocated from 1460 kHz to 860 kHz, maintaining its 1,000-watt power output.

In October 2011, XEHX received approval to transition to FM, rebranding as XHHX-FM 101.7.