XHMMS-FM

XHMMS-FM is a radio station on 97.9 FM in Mazatlán, Sinaloa. It carries the Globo romantic format from MVS Radio.

XHMMS-FM

Mazatlán, Sinaloa Mexico
Frequency	97.9 MHz
Branding	Globo
Programming
Format	Romantic
Affiliations	MVS Radio
Ownership
Owner	Grupo Radiorama (Radio Mil de Mazatlán, S.A. de C.V.)
Operator	Grupo RSN
History
First air date	April 10, 1987 (concession)
Technical information
ERP	25 kW[1]
Transmitter coordinates	23°14′44″N 106°22′39″W
Links
Webcast	tunein.com/radio/Fm-Globo-979-Mazatln-s238644
Website	fmglobo.com/mazatlan

History

XEMMS-AM 1000 received its concession on April 10, 1987. The 1 kW daytimer was operated by Grupo ACIR and known as Radio ACIR before changing to an oldies format under its Radio Felicidad brand.

In 2009 MegaRadio began operating the station. Initially, it retained the oldies format under the name "Tu Recuerdo" (Your Memory), but the station soon became a franchise of the Ke buena Regional Mexican format from Televisa Radio.

It was authorized to move to FM in 2011. In 2018, Ke Buena moved to XHST-FM 94.7, and XHMMS-FM became La Bestia Grupera.

RSN took over operation on March 30, 2020, with the FM Globo romantic format from MVS Radio.